SouFun Gets Dumped Again

SouFun stock has been taking a beating. It sank again as cooperation with Century 21 China was terminated.

SouFun Announces Termination of The Strategic Cooperation Agreements with Century 21 China

Back in September, Century 21 started selling houses on Taobao after a dispute with Soufun.

Prior coverage: So Long, SouFun

More here: SFUN

Here's the Chinese coverage, questioning the sustainability of the O2O business model: 搜房网再遭中介抛弃 房产电商主导O2O模式恐搁浅

O2O stands for "Online to Offline," a confusing acronym for online businesses that intermediate between an offline business and a consumer. Group buying movie tickets, for example, is O2O.

The main issue with SouFun, as I see it, is cost and a contracting real estate industry. There's less money to go around and cuts have to made somewhere.

If you bought puts, congratulations.